Privacy Policy

Last updated: 18 September 2026

1. Who We Are

The UK Precision Agriculture Initiative (UKPAI) is an unincorporated initiative based at 26 Trinity Road, Stourbridge, DY8 4JH, England. We are the data controller for personal data collected through this website.

Contact: info@ukpai.org.uk

2. What Data We Collect

  • Contact form submissions: name, email address, subject, and message content — provided voluntarily when you contact us.
  • Website analytics: anonymised usage data including pages visited, time on site, browser type, and approximate geographic location.

3. How We Use Your Data

  • To respond to your enquiries and correspondence
  • To improve our website and understand how visitors use it
  • To send information about our activities, only where you have given consent

4. Legal Basis for Processing

  • Legitimate interest: responding to enquiries and improving our services
  • Consent: where you have opted in to receive communications from us

5. Data Sharing

We do not sell, trade, or rent your personal data. We may share data with service providers who assist in operating our website, under appropriate data processing agreements, or with law enforcement where required by law.

6. Data Retention

We retain personal data only for as long as necessary. Contact form data is retained for a maximum of 24 months unless ongoing correspondence requires otherwise.

7. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner's Office (ICO)

8. Cookies

For information about how we use cookies, please see our Cookie Policy.

9. Dynamik Agri

Dynamik Agri is distributed by UKPAI and made and sold by Dynamik App Ltd, which is the data controller for what the program sends us. That is: the email address you sign in with (the sign-in code is sent to it), the name of the PC it is signed in on, when it was last seen, the date of your first sign-in, and one encrypted copy of your register per day. The copy is encrypted on your computer with a key made from your backup passphrase; we cannot read it, and without your passphrase or recovery code nobody can. Each copy holds your whole register, every year of it. We keep a copy for each of the last 60 days and, before that, one for each month, for as long as you use the service. If you stop, we tell you before deleting them.

10. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.