Privacy Policy

Last updated: 31 March 2026

1. Who We Are

The UK Precision Agriculture Institute (UKPAI) is a Charitable Incorporated Organisation (registration pending) based at 26 Trinity Road, Stourbridge, DY8 4JH, England. We are the data controller for personal data collected through this website.

Contact: info@ukpai.org.uk

2. What Data We Collect

We collect the following personal data:

• Contact form submissions: name, email address, subject, and message content — provided voluntarily when you contact us.
• Website analytics: anonymised usage data including pages visited, time on site, browser type, and approximate geographic location. No personally identifiable information is collected through analytics.

3. How We Use Your Data

We use personal data solely for the following purposes:

• To respond to your enquiries and correspondence
• To improve our website and understand how visitors use it
• To send information about our activities, only where you have given consent

4. Legal Basis for Processing

We process personal data on the following legal bases under the UK General Data Protection Regulation (UK GDPR):

• Legitimate interest: responding to enquiries and improving our services
• Consent: where you have opted in to receive communications from us

5. Data Sharing

We do not sell, trade, or rent your personal data to third parties. We may share data with:

• Service providers who assist in operating our website (hosting, email), under appropriate data processing agreements
• Law enforcement or regulatory bodies, where required by law

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form data is retained for a maximum of 24 months unless ongoing correspondence requires otherwise.

7. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

8. Cookies

For information about how we use cookies, please see our Cookie Policy.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.